Forrester's book, Groundswell made the power of social media tangible with real-world examples, and laid out a framework to help on-board organization. However, many companies today are still struggling with benchmarking their social media journey, managing bottom-up social activities, and proving the ROI of social media activities. The new chapters published highlight some best practices. Here are some of them:
Read moreSource: http://www.effective-crm-consulting.com/2011/06/maturing-social-media-initiatives/
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