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Another tool for direct word-of-mouth is an

Another tool for direct word-of-mouth is an item imprinted with your logo or marketing message imprinted on it such as a calendar or coffee mug.

A current customer could participate in your small business new customer math by providing referrals directly to you with their permission to use their name when you contact the referral. Your contact could be a phone call or a letter. A secondary way to use the a satisfied customers is by including their testimonial in the small business marketing literature you use directly with potential customers.

The difference between new and old customer math is the power of a current customers word-of-mouth direct or indirect testimonial. Build your small business marketing around your customer?s satisfaction. What you have to say about your small business products and services is one a 1 + 1 = 2 form of marketing.
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Source: http://www.dancingbearwebdesign.com/?p=2619

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